• Earth Equipment Ltd
  • www.earthequipment.co.uk
  • Web Design

What Earth Equipment Do

 

Earth Equipment based in Esher, Surrey, have over 35 years combined experience in the demolition, composting and recycling business sectors, and are dedicated to bringing innovative alternatives to the recycling industry. Having built up a wealth of expertise and knowledge in this area, they can help you increase output, divert from landfill, as well as create revenue and save money by having an efficient recycling solution in place. Earth Equipment pride themselves on their excellent customer service and desire to offer the best solutions for every company. They have built up an excellent reputation that focusses on integrity, and selling quality machines and parts at a fair and economical price; with the service and reliability that their customers have come to expect.

Earth Equipment have carefully picked the best recycling machinery available so as to offer the customer and operator the best solution for their recycling needs. They offer manufacturers such as CRS, Maximus, Pronar, and Portafill, and can provide a one stop shop with expert advice and service. They are confident that their machines will deliver, produce, and perform all the recycling requirements a company may have.

The Specification

Having worked in the crushing and screening world for many years, our Business Development Manager was delighted to get the opportunity to build a website for someone in this industry.

Earth Equipment discussed their needs with Artisan Web Solutions in detail and expressed a concern that the existing site was slow, and looked outdated and unprofessional. They also found that maintaining and updating the site was problematic and time-consuming. Earth Equipment felt the site could be performing better online, and they wanted to be able to do their own on-site Search Engine Optimisation.

The Brief

  • Introduce a simple to use menu navigation for each Brand
  • Create several portfolio pages.
  • Have individual page drop down menus
  • Pick a colour scheme that was coherent the logo
  • Build the website on the WordPress platform
  • Train the team in Onsite Optimisation
  • Incorporate Social Media Integration

The Result

Artisan Web Solutions Belfast launched Earth Equipment’s new site in September of 2016, and the staff are now pleased with their ability to maintain the website. The site is now much easier to navigate around, and there are clear tabs for those seeking information on new, used, and rented machines, as well as replacement parts. Each service leads to a separate page with clear photographs and details of the machines and parts. The green, blue, and white colour detailing of the site emulates the logo, as well as represents the principal colours used for recycling visuals.

Thanks to the online blog, Peter from Earth Equipment is now an active blogger via the site, and his ability to share the posts on social media has become a useful tool. He has also been working determinedly on the onsite SEO, and his page is now ranking for several low competition key phrases. We also introduced them to someone who can remove the backgrounds from their product images so the site can be maintained in-house.