The company Profile
London Fit Out are specialists in complete commercial office design, refurbishment, and relocation. They project manage all aspects of the design from constructing new walls, to sourcing the best furniture and creating the perfect working environment. They will even take care of fitting fire alarms and air conditioning units, to offer a comprehensive package for all requirements and budgets. Their mission is to ensure every client’s project is delivered to the highest quality standard, and they pride themselves on using the best materials and contractors for every project they undertake. Located in the heart of London, they are well placed to service commercial refurbishments within the M25.
Artisan Web Solutions Belfast was approached by LFO to take on their existing WordPress website and enhance it. We maintained the site for them until 2016 when they then asked us to redevelop the website to enhance its design and performance. The LFO company has 25 years of experience in their sector, so they wanted a website that was not only modern but would effectively convey their vast knowledge and services to potential customers. LFO had the following requirements for their redesigned site:
- Improve navigation and make the website very user-friendly
- Improve its speed
- Make the site more appealing to potential clients
- Integrate new multimedia platforms such as video
- Create an easy to use and always visible contact button
- Increase the security of the site
The London Fit Out website was originally loading in 8 seconds, and we have now optimised it so that it runs in 2.3 seconds. It is also now quicker and easier to move around the site and find the information that a potential client may require. The website has their contact number and emails permanently visible at the top of the site. We have also added a “Request a Quote” banner at the top right of each page, which links to a pop out contact form that is easy to use on both mobile and desktop. This form also uses the reCAPTCA system to protect the data submitted.The website now has an integrated video on the home page which as acts as a visual ‘about us’ description. This is extremely effective as it showcases the company’s services quickly and easily, and engages the audience. The video provides time-lapse examples of work that LFO have carried out from start to finish, so the viewer can see the high quality of work the company achieves.
The logo and brand colours are mirrored throughout the site to provide a uniformity and strong visual impact. This also helps to reiterate the company’s ethos as a professional and reliable business. The overall User Experience (UX) has also been improved by changing the font colours and styles to make the content easier to read.
Visit the London Fit Out website here.
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