Home > SEO/PPC
How to get more business online
Pay-Per-Click is a great way to jump-start your business’ digital marketing efforts with immediate traffic. To get the most out of PPC, it is wise to take the time to do the appropriate research and to configure the campaign to your specific needs. If you don’t have time or resources for this, it’s important to hire someone with the experience and training in PPC such as Artisan Web. Just be conscious that when you turn off PPC, the traffic goes away too.
Search Engine Optimisation is highly important and does take some time to build page authority and be indexed for the right search terms. Also, count on many fluctuations in your rankings, especially if you are in a highly competitive market. You never know when one of your competitors is going to step up their game and become an authority in your industry.
Do not be discouraged though, because a long-term SEO strategy is going to bring you the most qualified leads. Additionally, your SEO efforts (improving page content, backlinking, titles, meta descriptions, etc.) will directly help your PPC results as well.
When done correctly, both PPC and organic SEO can get you on the front page of the search engines for targeted terms. However, each has its respective benefits and costs.
What is SEO?
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Why Does Your Website Need SEO?
The most common request for web developers from a client is can you get my website to number one in Google. The answer is a simple ‘NO’, we can, however, optimise your website and its content to give you the best possible chance of getting to a number 1 position.
This is by no means an overnight process and requires a lot of time and patience from you.
SEO is not as dark and art as most people believe it is. SEO is a simple set of tasks that are performed consistently throughout your website and online. Give us a call or drop us an e-mail to find out more.
What is PPC?
Put simplt PPC is an onine advertising platform for google based search results. Properly optimised to deliver your advert in specific local, national or international locations. PPC unlike SEO can deliver immediate positions within googles search results if you willing to pay a certain amount of money per click. This works on a bidding system, where you essentially bid against competitors to ensure your advert sits higher.
How to get more business online
Put simply PPC is an online advertising platform for google based search results. Properly optimised to deliver your advert in specific local, national or international locations. PPC unlike SEO can deliver immediate positions within googles search results, that is of course if you are willing to pay a certain amount of money per click. This works on a bidding system, where you essentially bid against competitors to ensure your advert sits higher that theirs.
Our PPC campaigns are optimised and monitored throughout the process, the campaigns will evolve throughout to ensure that all your paid for click throughs are of the highest quality and convert to real world sales. Start with one of our PPC discovery workshops to see how PPC can help you to sell more online.
What Our Customers Say
Woodgate Aviation - Keith McKay
Very pleasant and professional team to work with. Always available over the phone when I had any queries, worked within our deadline, resulting in very positive feedback from clients regarding of look and style of our new website. Thanks Guys!!
Nu Luk Wheels - Jason Pollock
Professional, friendly and very helpful. Having very limited knowledge of computers we asked the guys at Artisan to design our new web site and also help to get it transfered and up and running. Have been brilliant from start to finish.